Suggested Retail / Service Opportunities
Initial business revitalization efforts in Payette should emphasize the development and refurbishment of retail and service businesses commonly associated with neighborhood and smaller community shopping center convenience stores, such as:
Drug / Variety – Small “Super-drug”
Food Services – Restaurants, Fast Food
Clothing – Ladies Ready to Wear, Family Shoes
General Merchandise – i.e. Merc, Quisenberry’s
Beauty / Barber
Cleaners / Laundromat
Cards and Gifts
Home Appliance / Music / Video
Home Improvements / Garden Supplies
Motel / RV Park
We recognize that some of the above categories are already present in Payette, albeit widely scattered, and emphasize the need to unify these dispersed components, physically where possible, and certainly promotionally, to convey a broad appeal tailored to the Primary Trade Area. The basic revitalization elements of promotion, energetic merchandising techniques, new business recruitment, store front improvements, and unified commitment by the business community are essential to the process.
Physical improvements can increase customer appeal of downtown outlets. Refurbishing storefronts and improvements to parking accommodations and sidewalks can all contribute to greater merchandising success. Likewise, retailers should actively support and conduct an annual schedule of retail promotions and an ongoing re-merchandising program.